Skip to main content

The best selling custom merchandise to create & sell online in 2024

The best selling custom merchandise to create & sell online in 2024
1 July 2024

If there’s anyone who knows the power of custom merchandise, it’s Taylor Swift’s marketing team. Not only is her current world tour generating seismic activity across the globe — it’s also generating seismic spending in the US and UK, with branded merch accounting for a significant chunk of that spend.

Granted, Swift is a well-established artist with a massive following, but just as she caters to a specific genre of music, print on demand sellers can tap into their own unique niches, creating branded promotional products that speak directly to their audience's interests. And with Swifties out here buying custom printed hoodies for $75 a pop, just think how much money you could make selling custom printed products equipped with the right tools and resources. Cue the part where we name-drop ourselves…

Prodigi enables you to create and sell branded merch online with just a WiFi connection and a laptop or mobile device — no set-up costs or stock investment required. Simply upload and apply your designs to any of our print on demand products, then sell them in your ecommerce store for a profit. As well as only charging you for production and shipping once you make a sale, we’ll also handle the fulfilment process from start to finish, including printing, packing and shipping your order directly to your customer.

So, ready to supercharge your sales by creating and selling your own custom merchandise online? Of course you are. Here are the best selling custom printed products — besides Taylor Swift merch — that customers are throwing some serious cash at in 2024.

Taylor Swift hoodie: But Daddy I Love HimImage source

Art merch

Starting strong with one of our consistently best selling print on demand products: wall art. The perfect medium for displaying everything from signature artwork to limited-edition prints, selling wall art as branded merch is a great way for artists to monetise their creativity. Take online art print store, Drool, for example. The contemporary-cool brand supports emerging talent by giving creatives an exclusive platform through which to showcase and sell their work, helping them turn their passion into a sustainable income while enabling their fans to collect and curate unique pieces that reflect their personal taste and support their favourite artists. And with the global wall art market set to be worth in excess of $80bn by 2032, it’s safe to say that as long as there are blank walls to decorate, custom wall art will always sell.

Framed print: I promise I won't bite but I probably willImage source

Sports merch

When it comes to print on demand niches, turning your original designs into sports merchandise can be a real money-spinner. Sports fans are among the world’s broadest and most passionate consumer groups, as evidenced by the ever-expanding global sports merchandise market, which is experiencing rapid growth due to an increase in local and international sports leagues. 2024 also sets the stage for a long list of major worldwide sporting events, including the Olympic Games, Wimbledon and the Euros, so there’s an even bigger window for print on demand sellers to capitalise on the demand for branded merch — think custom printed products like bags, t-shirts, mugs, water bottles and more.

Harry Kane mugImage source

Sustainable merch

With the rising demand for sustainable print on demand services, future-proofing your business for the inevitable shift towards eco friendly ecommerce is becoming increasingly crucial. The good news is that by partnering with Prodigi, you get two for the price of one: access to our growing range of eco friendly promotional products as well as sustainable packaging that comes as standard for our rolled prints and posters. What’s more, we operate all over the world, which means you can create and sell locally made products globally, resulting in greener, cheaper and faster fulfilment. By selling sustainable merchandise online, you're not only reducing your environmental impact but also appealing to an increasingly eco conscious consumer base, giving your business a competitive edge in the evolving marketplace.

Tote bag: Be kind to our planetImage source

To sum up…

Whether you’re an established brand looking to diversify your revenue streams with branded merch or an entrepreneur carving out your own niche for selling custom printed products online, there’s never been a better time to launch your own custom merchandise — from bespoke wall art to sports merch and sustainable products. It’s easier than you think, too.

Our print on demand platform allows ecommerce sellers to offer branded promotional products to customers immediately after signing up — no upfront costs or inventory needed. Better yet, you’ll only ever pay for what you sell, when you sell it. We’ll also take care of the fulfilment for you, including printing, packing and shipping.

Create and sell your own custom merchandise online with Prodigi. Sign up for a free account and get 50% off your first sample order.

Products in this article

Further reading