Marketing tips to boost your print on demand store’s sales this Mother’s Day
Tags
Interested in joining the world's leading print on demand platform?
Valentine’s Day was just the warm-up. With Mother’s Day UK and Ireland fast approaching, keeping the marketing momentum going is crucial for e-tailers looking to capture sales and drive growth.
For print on demand sellers, that means creating targeted campaigns, optimising your store for online shoppers and offering personalised Mother’s Day gifts that stand out from the sea of cookie-cutter cards and mass-produced mugs.
In 2024, Mother’s Day spending in the UK reached an estimated £1.4 billion alone, while US consumers hit a near-record $33.5 billion, so it’s safe to say there are plenty of sales up for grabs this year. Statistics also show that customers prioritise items that are unique (47%) or that create a special memory (42%) when researching Mother’s Day gifts, which is good news for anyone running a print on demand business.
Before we get into effective ecommerce marketing tips to boost your sales this Mother’s Day, let’s first answer the question that’s already racked up 8.7K Google hits from panicked sons and daughters around the world this month…
When is Mother’s Day 2025?
| Norway | Sunday 9th February 2025 |
| Bulgaria | Saturday 8th March 2025 |
| UAE, Oman, Qatar, Egypt & most Arab countries | Friday 21st March 2025 |
| UK & Ireland | Sunday 30th March 2025 |
| Spain, Portugal & Romania | Sunday 4th May 2025 |
| USA, Canada, Australia, India, Japan, Vietnam & most European nations | Sunday 11th May 2025 |
| France | Sunday 25th May 2025 |
| Poland | Monday 26th May 2025 |
Okay, that’s the dates covered. Now let’s talk about how you can tap into this huge market. Here are some sales-boosting Mother’s Day marketing tips to help you get ahead.
Launch your Mother’s Day campaigns early
According to a 2024 survey, the majority of shoppers (42%) typically purchase Mother’s Day gifts two weeks in advance, with the second-largest number of respondents (28%) opting to secure their gifts a whole month ahead of schedule. And then there’s the 7% who take the ultimate gamble: leaving it up to fate to decide whether there’ll be any flowers left on the day.
Forget about the 7% — they’re on their own. Instead, focus your marketing efforts on the 70% that plan ahead and are ready to buy well in advance. Many of our own merchants have credited launching their campaigns early as a key factor in boosting their order volumes over recent seasonal retail events like Black Friday and Valentine’s Day, supporting the theory that getting a head start on your Mother’s Day promotions can make all the difference between a good sales season and a record-breaking one.
Cater to sustainable Mother’s Day shoppers
In addition to personalised Mother’s Day gifts, consumers are also increasingly choosing to purchase from brands with strong sustainability credentials. Reports indicate that a massive 63% elect to buy their Mother’s Day gifts from eco-friendly brands, suggesting that creating and implementing a sustainability action plan is no longer just a ‘nice to have’ — it’s a necessity.
Prodigi makes it easy to sell more sustainably. As a print on demand provider, sustainable production and fulfilment is our fundamental business model. We enable anyone, anywhere in the world, to create and sell locally made products globally through our global print network, minimising overproduction, promoting local fulfilment and reducing carbon emissions in the process. Sign up for a Prodigi account and make your business more sustainable from day one.
Offer sentimental Mother’s Day gifts in your store
As we mentioned earlier, a large percentage of shoppers are actively searching for Mother’s Day gifts that are either one-of-a-kind or that create lasting memories. In other words, something more sentimental than just another generic "World’s Best Mum" mug.
Our range of photo gifts can be personalised with any digital image and includes everything from framed prints to photo blocks and photo books. What’s more, we print, pack and ship your orders directly to your customers on demand. And with British shoppers predominantly planning on purchasing gifts online for Mother’s Day, there’s never been a better time to launch that print on demand store you’ve been thinking about.
Cross-sell with Mother’s Day cards and wrapping paper
Since we’ve established that more people are buying Mother’s Day gifts online, it makes sense to capitalise on that by widening the net and capturing related sales. Stocking and cross-selling essential add-ons like Mother’s Day cards and wrapping paper keeps shoppers on your site for longer, increases your average basket value and essentially allows you to monopolise the Mother’s Day gifting experience, ensuring customers don’t shop elsewhere.
Consider setting up automated prompts that appear when customers add an item to their cart, recommending a personalised card or custom wrapping paper to complete their Mother’s Day purchase. Our fine art cards are also available with both direct delivery and self-send options, giving your customers even more flexibility and convenience at the checkout.
To sum up…
Offering personalised Mother’s Day gifts is a smart way to stand out in a competitive market, but it’s not just about the products — it’s about the experience. Launch your campaigns early, highlight your sustainability efforts and cross-sell complementary add-ons to maximise sales. Make it easy, make it meaningful and, most importantly, make this Mother’s Day your most successful yet.
Start your own print on demand business with Prodigi. Sign up for a free account and get 50% off your first sample order.
